Canadian Vending

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Kraft, Crane and Samsung improve snack vending


March 30, 2010
By Canadian Vending

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NEWS HIGHLIGHT

Kraft, Crane and Samsung improve snack vending
Snack vending machines, to consumers, have been the same for years. Kraft Foods, Crane Merchandising Systems
and Samsung have partnered to change the snack vending experience.

March 2010, Glenview, Ill. – Kraft Foods, Crane Merchandising Systems and Samsung have partnered to develop a 21st century vending machine experience for consumers. The snack vending machine, as consumers see it, has been relatively unchanged for the past 30+ years. However, if you look at the consumers’ world, their other day-to-day experiences have changed dramatically.

Over the past 30 years, the digital revolution has made virtually all types of information available anywhere, any time. Often, that information is at their fingertips, accessed simply through the touch of a screen.

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Now, consumers can have a dramatically improved vending experience simply through the touch of a screen. Kraft Foods, Crane Merchandising Systems and Samsung have created a state-of-the-art snack vending machine that features an embedded networked computer and a 46” Samsung LCD touch-screen panel, collectively known as uVending technology, which will transform snack vending machines into an interactive marketing communication network.

“We’re excited about this opportunity to provide consumers with a more engaging, contemporary vending experience,” says Frank Guzzone, Business Development Manager, New Strategies & Innovation for Vending & OCS in Kraft Foodservice. “Samsung and Crane Merchandising have been terrific partners and we look forward to seeing how consumers respond to this innovation.”


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