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Laird Superfood launches Chai Instafuel


October 16, 2020
By CANADIAN VENDING


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Image courtesy of Laird Superfood

Laird Superfood, creator of assorted plant-based superfood products, is introducing Chai Instafuel to its product lineup so that tea lovers can enjoy a gourmet, plant-based Chai latte. Chai Instafuel is Laird Superfood’s newest addition to its popular Instafuel collection that includes Original, Matcha and Unsweetened.

For an added boost of fuel and dairy-free creaminess, the new Chai Instafuel combines Laird Superfood’s Original Superfood Creamer with a warming chai tea blend, which includes premium black and rooibos tea, cinnamon, cardamom, ginger, clove and black pepper.

“Chai has grown in popularity around the world and we wanted to create a plant-based version for tea lovers who are looking for a gourmet chai latte experience at home and may want to cut back on caffeine,” said Paul Hodge, CEO and co-founder of Laird Superfood in a statement. “Like the rest of our Instafuel collection, it’s easy to make the perfect cup – whether at home or on the road. Just add hot water, stir and sip.”

Laird Superfood Chai Instafuel ingredients:

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  • Organic Instant Rooibos Extract – a popular herbal tea in South Africa for generations, it is vibrant in color, has natural sweetness and a slightly nutty flavour for a caffeine-free option, which helps reduce the overall caffeination of Chai Instafuel to just 63 mg per 12 oz cup.
  • Instant Black Tea – To make this tea, the tea leaves are oxidized longer than oolong, green, and white teas. The oxidation process allows the leaves to turn a rich dark brown to black color that the leaves are known for. This process also deepens the flavour, giving it earthy, nutty, and sometimes smoky notes. This bold and flavourful tea is a favourite around the globe.
  • Organic Coconut Sugar – A lower-glycemic alternative to traditional cane sugar, coconut sugar is a palm sugar produced from the sap of the flower bud stem of the coconut palm.
  • Laird Superfood Organic Chai Spice Blend – A flavourful blend of organic spices including cinnamon, cardamom, ginger, clove and black pepper.
  • Aquamin™ – A calcified red sea algae, a naturally good source of calcium.
  • Organic Extra Virgin Coconut Oil – A source of energy due to the naturally occurring MCTs.
  • Sea Salt – Sea Salt is minimally processed when compared to table salt. It is made from evaporated seawater, as opposed to table salt, which is generally mined from salt deposits.
  • Organic Gum Acacia – Derived from the acacia tree and is tapped from the tree and then dried and ground.

Laird Superfood’s Chai Instafuel is available at lairdsuperfood.com and at select retailers for $14.95 for an 8 oz bag.