Canadian Vending

News
Laughing Man brand joins Keurig


December 4, 2014
By Canadian Vending

Dec. 4, 2014, Waterbury, VT – Keurig will introduce Laughing Man's curated selection of
gourmet coffees and teas to Keurig brand packs for use in its brewers beginning
in spring 2015.

Dec. 4, 2014, Waterbury, VT – Keurig will introduce Laughing Man's curated selection of
gourmet coffees and teas to Keurig brand packs for use in its brewers beginning
in spring 2015.

Keurig Green Mountain has
acquired the Laughing Man Coffee and Tea brand from Laughing Man Worldwide, a company known for its commitment to social responsibility. Financial terms of the agreement have not been disclosed.

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“The Laughing Man Coffee and Tea brand today is much like
our company 30 years ago: a small, passionate start-up with a mission to bring
extraordinary coffee to the world,” said Brian Kelley, Keurig’s president and chief
executive officer, in a news release. “Consumers’ coffee tastes are expanding
and there is increasing demand for distinct, super-premium coffee like Laughing
Man's curated collection.”

"We started Laughing Man Coffee and Tea to fulfill a
commitment I made to share the amazing products and story of an Ethiopian
coffee farmer named Dukale,” said Hugh Jackman, co-founder of Laughing Man
Worldwide, in the release. “Six years later, it's humbling to think that,
through this agreement, Dukale's exceptional coffee will be enjoyed by millions
through the convenience of the Keurig brewing system."

Founded in 2008 and headquartered in New York City, Laughing
Man Worldwide develops businesses that help commerce and community grow
together, said the release. Laughing Man Coffee and Tea was the first venture under this model,
inspired to bring gourmet coffees and teas to the world thanks to a moving
encounter with an Ethiopian coffee farmer.

Beginning in spring 2015, Keurig intends to offer a
selection of Laughing Man coffees in K-Cup packs for the Keurig hot brewing system,
including the new Keurig 2.0, exclusively on Keurig.com and expand to specialty
retailers by the end of 2015.