Purchase, NY – Lay’s Chalet Sauce potato chips are available for a limited time in participating Swiss Chalet restaurant locations.
The companies have partnered on the novelty snack flavour.
“Lay’s is constantly in pursuit of new flavours to excite Canadian chip lovers and Lay’s Chalet Sauce potato chips are no different,” said Shereen Yasseen, senior director of marketing for Frito-Lay Core & Global Brands, PepsiCo Foods Canada, in a news release.
Swiss Chalet’s secret recipe sauce has been a staple with Canadian families since 1954, developing a cult like following where Canadians will do just about anything for (and with) the signature dipping sauce, the company said in the release. It was this fanatical love of the sauce that inspired Lay’s and Swiss Chalet to create the most Canadian chip ever.
“Partnering with Lay’s was a natural extension for our brand,” says Lindsay Robinson, Director of Marketing – Swiss Chalet, Cara Operations Limited. “We pride ourselves on being Canadian, from our 62 year foot print, to our product quality story and heritage, and our friendly “home away from home” service. This uniquely Canadian potato chip was the perfect way to bring two iconic Canadian flavours to the masses in a new and exciting way.”
The potato chips are available only in-restaurant at participating Swiss Chalet restaurants while quantities last. The potato chips will be available in 255-gram bags and 40-gram bags.