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Leafs, Coca-Cola team up for free preseason ticket give-away

For a second year, Leafs add preseason game to thank fans for their support


July 10, 2009
By Administrator

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leafs.cokeJuly 10, 2009 – The Toronto Maple Leafs
will begin their 2009/2010 NHL preseason with excitement by partnering with
Coca-Cola Canada.

leafs.coke  

July 10, 2009, TORONTO – The Toronto Maple Leafs will begin their 2009-10 NHL preseason with fanfare and excitement by once again opening the doors to Leafs fans for free in partnership with Coca-Cola Canada.

The Maple Leafs and Coca-Cola Zero announced Thursday that the September 16 preseason game between the Leafs and the Boston Bruins at Air Canada Centre will play host to the Coca-Cola Zero Fans First Game. For the second year, the Maple Leafs added the free game to their schedule as a way of recognizing the outstanding support of their fans.

"We know we've got the greatest hockey fans in the world, so we wanted to thank them again with the Coca-Cola Zero Fans First Game. This event is one of the more exciting promotions in professional sports," said Tom Anselmi, executive vice-president and chief operating officer for Maple Leaf Sports & Entertainment. "The Coca-Cola Zero Fans First Game is more than just a
preseason game. We've created a host of initiatives around the game to make it into a memorable event for Leafs fans who have not typically had an opportunity to experience a live Leafs game at Air Canada Centre."

Tickets for the Coca-Cola Zero Fans First Game will be distributed through a variety of channels including retail promotions, contests, events, icoke.ca, social media promotions and giveaways. Leafs fans can visit www.mapleleafs.com for more details. Contesting begins July 17, 2009 and
continues throughout the summer.

The Maple Leafs and Coca-Cola will celebrate the second annual Coca-Cola Zero Fans First Game announcement Friday, July 10 by touring the Greater Toronto Area in the Leafs Nation Mobile Fan Zone, the 30-foot trailer with a replica Leafs dressing room. The Leafs Nation Mobile Fan Zone will make several stops including the Metro Toronto Zoo, Ontario Place, the Honda Indy.

Other stops include: Queen's Quay, the Danforth, Little India and many more. At each stop, Leafs fans will have an opportunity to win tickets, receive free giveaways and enjoy a refreshing Coke Zero. Leafs player Matt Stajan will make an appearance Friday at Ontario Place (inside the main gate) between 11:30 a.m. and noon, while Leafs Centre Christian Hanson will meet fans at the Honda Indy between 4:30 and 5:30 p.m. Fans can follow the Fan Zone by visiting
www.mapleleafs.com.

"As a company, we strive to make a positive impact everywhere we operate," said Bobby Brittain, vice-president of Sparkling Beverages for Coca-Cola Canada. "Toronto has some of the most dedicated sports fans anywhere. With so many in the city so passionate about their team, many have never had the opportunity to see their favourite team play live. By making all
the tickets for the Coca-Cola Zero Fans First Game available, Coke Zero is making it possible for thousands of fans to do just that."

Last season's Coca-Cola Zero Fans First game had the look and feel of a Leafs opening night with a tailgate party, live music, pregame festivities and giveaways that were enjoyed by the 20,000 fans in attendance. This year's game will replicate the same unique and memorable experience.

Anselmi added that he would like to thank and recognize the thousands of Leafs season seat holders, premium seat holders and suiteholders who donated their tickets to provide fellow hockey fans an opportunity to experience a live game at Air Canada Centre.

The second annual Coca-Cola Zero Fans First Game event will offer Leafs fans the first opportunity to see the 2009-10 Maple Leafs team including first round draft pick Nazem Kadri, free agents Mike Komisarek, François Beauchemin, Colton Orr, and Swedish goalie Jonas Gustavsson, as well as newly acquired players Garnet Exelby and Colin Stuart.

For more information or to enter to win free tickets for the Coca-Cola Zero Fans First Game, visit www.mapleleafs.com or visit www.coca-cola.ca.