Canadian Vending

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Liquid Death will “murder your thirst,” not the environment


January 24, 2019
By Canadian Vending

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Image courtesy of Liquid Death

Unlike most bottled water companies, Liquid Death opted not to market itself as a wholesome product, instead using fonts reminiscent of heavy metal bands, and a tagline that sounds better suited to hard liquor.

The company’s slogan, is “Murder Your Thirst” and their cans feature a melting human skull.

Despite Liquid Death’s tough looking packaging, the alkaline rich spring water touts a healthy content of electrolytes and minerals, and claims it is sources from the Austrian alps. The fierce label belies its environmental angle: The companies website explains its choice to be sold in cans instead of plastic. “Aluminum cans are far and away the most sustainable beverage package by virtually every measure,” says the website. “The average aluminum can contains over 70 per cent recycled material, which is 20 times more than the average plastic bottle and over 3 times more than glass or paper cartons.”

Liquid Death adds that “aluminum is infinitely recyclable. Of all the aluminum produced since 1888, over 75 per cent of it is still in current use.”