Canadian Vending

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Lunchables grows up, evolves into Brunchables

April 22, 2019
By Canadian Vending

Image courtesy of the Kraft Heinz Company

The children’s pre-made lunch kit has grown up: Lunchables,the brand known for bringing single serving cold cuts, cheese and crackers to mealtime, is ushering in a new era of breakfast with the launch of a more sophisticate turn to the prepackaged meal kit.

Lunchables Brunchables lets buyers build their own breakfast sandwiches complete with ingredients like ready-to-eat bacon strips, cheese, breakfast flatbreads and a mini blueberry muffin to top it off.

“Lunchablesalways likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” said Zach Meyers, director of marketing, Kraft Heinz in a press release. “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”

This new offering comes in three varieties: Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese. Fans can find Brunchables at select retailers nationwide. Brunchables SRP is $1.99/pack.