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M&M’s Snack Mix named 2013 Product of the Year


February 19, 2013
By administrator

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Feb. 19, 2013, United States – Mars Chocolate North America last week
revealed that M&M’s Snack Mix was named the 2013 Product of the Year
in the candy and snacks
category by Product of the Year USA. The award was presented last week
during a special ceremony in New York City.

Feb. 19, 2013, United States – Mars Chocolate North America last week revealed that M&M’s Snack Mix was named the 2013 Product of the Year in the candy and snacks
category by Product of the Year USA. The award was presented last week during a special ceremony in New York City.

M&M’s Brand Snack Mix features three core varieties:

  • M&M's milk chocolate candies snack mix includes M&M’S milk chocolate candies, mini chocolate chip cookies, peanuts and mini pretzel
    twists
  • M&M's dark chocolate candies snack mix
    features M&M’S dark chocolate candies, raisins, almonds and
    mini pretzel twists
  • M&M's peanut chocolate candies snack mix includes M&M’S peanut chocolate candies, mini
    shortbread cookies, almonds and mini pretzel twists

Hosted in 32 countries, Product of the Year is a consumer-voted program that recognizes innovation in
consumer-packaged goods. Finalists for Product of the Year were judged
on four key elements: appeal of innovation, usage, satisfaction and
purchase intent. M&M’s Snack Mix secured high marks across the board. Consumers cited the combination of roasted
peanuts, oven-baked mini cookies and golden pretzel twists as the
perfect sweet and salty addition to any party.
 
This marks the
fifth year that Product of the Year was conducted in the United States,
with more than 50,000 American shoppers voting on products in a survey
conducted by TNS, a custom research agency.

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