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Marchon3D to launch in-theatre vending

March 30, 2011
By Administrator


March 30, 2011, San Diego – Marchon3D and UltraStar Cinemas have teamed up to create an in-theater, self-service vending machine for Marchon3D’s patented 3D glasses.

Beginning this summer – just in time for the summer blockbuster season – 3D movie-goers in San Diego will be able to purchase EX3D glasses with patented M3D lens technology in the city’s UltraStar Mission Valley Cinemas.

"This is the first time we'll be offering our EX3D glasses for sale in theaters and the first time we've ever built a self-service installation like this. 3D has become so pervasive in our culture, and 3D theaters are the most popular venue where we consume 3D content. Having our glasses in-theater with a reputable partner such as UltraStar Cinemas makes perfect sense," said David Johnson, president of Marchon3D.

The state-of-the-art vending machine will feature a sleek digital, user-friendly interface. The machine will allow consumers to browse and select from a wide assortment of EX3D glasses, pay with a quick swipe of their credit card and then take their seat to enjoy the show.


Movie fans can choose from adult, tween and children's sizes in a variety of trendy colors and fashionable shapes. Marchon3D will also offer solutions for prescription glasses wearers including clip-on lenses that easily work on any prescription frame, and frames that comfortably fit over the entire prescription frame. Prices will range from $25-$80.

The test in the San Diego theaters is slated to begin in June and last three months. Marchon3D plans to roll out additional vending machines in other markets in the upcoming months.

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