February 14, 2012, Melville, NY – Premier 3D eyewear supplier Marchon3D has won a 2012 American Package Design Award, presented by Graphic Design USA, for its innovative in-theater launch.
Graphic Design USA, a news magazine for graphic designers and creative professionals, recognized Marchon3D for its innovative package designs and go-to-market solutions for its EX3D Eyewear brand of 3D glasses.
The award honours best designs in packaging, point-of-purchase and related projects that are visually attractive and features designs that advance the brand and forge an emotional connection with the consumer.
Marchon3D's design team, led by senior art director Paul Yip, won for their in-theater launch of EX3D. The in-theater launch included the sleek, user-friendly vending machine where moviegoers can purchase the most high-tech, fashionable 3D glasses before going into their shows. Additionally, Marchon3D won for the packaging design, the eyewear display and the printed materials that accompanied the products as they were sold in the theater.
EX3D eyewear comes in an array of sizes, styles and colors for men, women and kids, and features Marchon3D's patented M3D circular-polarized curved lens technology, the most advanced 3D lens on the market. The glasses are also available in clips and wear-overs, which provide a comfortable solution for prescription lens wearers.
The glasses work with most passive systems including 3D televisions, computers, and gaming systems, giving viewers the best 3D experience available today.