Canadian Vending

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Mars Chocolate launches SNICKERS Crisper and Goodnessknows squares


October 13, 2015
By Canadian Vending

Hackettstown, NJ – Mars Chocolate North America will launch a lineup of new products that includes SNICKERS Crisper and Goodnessknows snack squares.

The company will display these products along with other new products – COMBOS Baked Snacks Chocolate Fudge Pretzel, DOVE Chocolate Fruit & Nut, M&M’S Crispy Chocolate Candies, M&M’S Brand To-Go Bottles, MILKY WAY MIDNIGHT Bar 2 To Go and other seasonal items – at the National Association of Convenience Stores (NACS) Show in Las Vegas this week.

“SNICKERS® Bar is the top-selling and fastest-turning item on shelf, so shoppers will be eager to pick up new SNICKERS® Crisper,” said Tim LeBel, vice-president of sales for Mars Chocolate North America, in a news release. “This new item – along with new M&M’S Crispy Candies – answers consumers’ desire for new textures, which has created a Crispy Crunchy Segment within the Chocolate Category.”

Confectionery is the most responsive category to quality merchandising, so secondary displays are critical to a retailer’s success, Lebel said, adding that Mars offers a wide range of display options, such as a new Counter Rack and C-store Endcap Display, both which include the core Mars and Wrigley brands.

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“All c-stores should offer a variety of seasonal confections to increase impulse purchases,” says LeBel. “Displaying seasonal in a specific area of the store will teach consumers to seek out new items in this space.” He points out that 67 per cent of total annual confectionery sales across all channels occur during the four major seasons,” he said.