By Canadian Vending
Company experimenting with texture and luxury
By Canadian Vending
Mars Wrigley Confectionery U.S., announced its 2020 merchandising recommendations and revamped products based on consumer favourites.
“Mars Wrigley Confectionery is committed to continually updating its global research and insights to ensure its recommendations for retailers accurately reflect the ever-evolving behaviours of consumers,” said Tiffany Menyhart, vice president of U.S. Category Leadership at Mars Wrigley Confectionery, in a press release. “To propel retailers forward, Mars Wrigley Confectionery is offering new and never-before-seen in-store merchandising solutions. With these results-proven solutions, retailers will have the tools to create the optimal in-store experience.”
Mars Wrigley Confectionery is deeply connected to consumers and invests in global research to gain insights to understand today’s retail landscape. Rooted in how shoppers are using confections today and how they will in the future, the 2020 shelving guidelines integrate the moments and reasons confections are driving conversion to evolve the aisle and grow the category. In the most recent test-and-learn, these solutions resulted in an increase in sales, proving that Mars Wrigley Confectionery is providing retailers with the tools needed to create an engaging confections aisle and step into the future of retail.
Mars Wrigley Confectionery revealed new products that reflect consumers’ changing flavour and texture preferences at the 2019 Sweets & Snacks Expo.
“Innovation is at the heart of what we do at Mars Wrigley Confectionery and our retailers are at our core,” said Tim LeBel, president of Sales at Mars Wrigley Confectionery. “We want to provide new and exciting products to enhance shoppers’ experiences. Our product innovations are designed to capitalize on consumer demands and trends, such as the rise of nut butters and flavour mash-ups, which have largely influenced our product offerings.”
The following items Mars Wrigley Confectionery were featured at this year’s Sweets & Snacks Show:
- 3 MUSKETEERS® Birthday Cake: 3 MUSKETEERS® launched the brand’s first new flavour in six years―Birthday Cake. The candy bar features a vanilla-flavoured nougat and colourful sprinkles covered in rich milk chocolate. Birthday Cake is a growing trend, with sales increasing in the flavour more than 29 percent since 2017 and a 260 percent increase in trend engagement among millennials in the same time period
- COMBOS® Jalapeño Cheddar: COMBOS® nationally launched Jalapeño Cheddar—a consumer favourite with proven market success. The combination of cheesy goodness plus a mix of spice inside a baked tortilla shell is sure to excite consumers’ taste buds
- Creamy SNICKERS®: SNICKERS® launched new bars in January 2019 that feature everything fans love about SNICKERS® — caramel and a milk chocolate coating — but now filled with creamy, fresh-ground nut butters including Almond Butter, Peanut Butter and Maple Almond Butter. Available nationwide in 1.4-ounce Singles, 2.8-ounce Shared and 7.7-ounce Stand Up Pouches in three varieties: Creamy SNICKERS® Almond Butter, Creamy SNICKERS® Peanut Butter and Creamy SNICKERS®Maple Almond Butter
- DOVE® Chocolate Bars: The silky-smooth chocolate fans know and love just took an innovative twist — introducing DOVE® Chocolate Bars in six new bold flavours. The bars feature flavours inspired by the latest culinary trends. Raspberry Rosé, made with a layer of silky-smooth pink chocolate, is perfectly sweet with real rosé and raspberries over a layer of rich dark chocolate. Or try Salted Caramel Blonde Chocolate, featuring rich caramel and silky-smooth DOVE® Blonde Chocolate for the ultimate sweet and salty combination. These products are available nationwide
- DOVE® Chocolate PROMISES® 4-Pack: The DOVE® brand’s popular PROMISES® format now lives in the checkout aisle and gives consumers the opportunity to take this silky-smooth treat on the go and share it with others
- DOVE® Gelato Bars: Featuring two new indulgent flavours of creamy gelato, dipped in the silky-smooth DOVE® Chocolate fans know and love. Available January 2019, line priced with DOVE® Sorbet 6-pack. DOVE® Gelato Salted Caramel bars are rich salted caramel gelato with dark chocolate and butter toffee bits. DOVE® Gelato Triple Chocolate bars are rich chocolate gelato with dark chocolate and chocolate cookie bits
- EXTRA® Refreshers: The No. 1 selling gum brand in the U.S., EXTRA®, launched new EXTRA® Refreshers gum. EXTRA®Refreshers gum is a soft chew, the first-ever to be introduced by EXTRA®, and is available in three exciting flavours, including Spearmint, Polar Ice and Tropical Mist. EXTRA® Refreshers is now available at retailers nationwide. Available pack types include a 40-Count Bottle (MSRP $3.49) and a 9.65oz 120-Count Stand Up Pouch (MSRP $7.69)
- MILKY WAY® Fudge: MILKY WAY® Fudge is a new distractingly delicious bar made with rich chocolate, golden caramel and fudge nougat. The introduction of Milky Way® Fudge marks the newest addition to the Milky Way® lineup since the release of Milky Way® Simply Caramel in 2010
- M&M’S® Bars: M&M’S® launched its new Bars in five delicious flavours, each consisting of smooth milk chocolate and M&M’S® Minis throughout a molded tablet bar format. The combination delivers a distinctive multi-sensory taste experience. Chocolate lovers should try all five varieties: Peanut (3.9 oz.), Milk Chocolate (4.0 oz.), Crispy (3.8 oz.), Almond (3.9 oz.) and Crispy Mint (3.8 oz.)
- M&M’S® Flavour Vote: This year, M&M’S® brought back its popular Flavour Vote program, giving fans the chance to vote for its newest Peanut flavour variety and the chance to enter to win a trip around the world! The featured flavours, Thai Coconut Peanut, Mexican Jalapeño Peanut and English Toffee Peanut, are inspired by familiar tastes around the world. Voting kicked off in March and will continue through May. The winning flavour will be announced in August
- M&M’S® Hazelnut Spread Chocolate Candies: M&M’S® Hazelnut Spread Chocolate Candies is the newest M&M’S® variety and features a creamy hazelnut centre, covered by delicious milk chocolate, and wrapped in the brand’s signature colourful candy shell. M&M’S® Hazelnut Spread are available nationwide in Singles (1.35 oz.), Share Size (2.53 oz.) and Sharing Size Stand Up Pouch (8.3 oz.)
- New Items for Halloween 2019: SKITTLES® Zombies, M&M’S® Ghoul’s Mix
- New Items for Christmas 2019: SKITTLES® Gift Jars, M&M’S® Gift Jars
- SKITTLES® Darkside: SKITTLES® Darkside™ contains a delicious mix of mysterious, dark fruit flavours inspired by the other side of the Rainbow. SKITTLES® Darkside™ flavours include Dark Berry, Black Cherry, Forbidden Fruit, Blood Orange and Midnight Lime.
- SKITTLES® Imposters: SKITTLES® Imposters will keep you guessing all summer! Each pack has fruity candies with inside flavours that don’t necessarily match the outside colour: Alter Ego Orange, Cryptic Citrus, Sneaky Strawberry, Undercover Apple and Raspberry Ruse (Summer 2019, Share Size and Lay Down Bags, exclusive to Walmart)
- SKITTLES® Freeze Pop: Cool down with summer fun in a bag! Each SKITTLES® Freeze Pop pack has fruity flavours you’d typically find in freeze pops and other frozen treats, including Blue Raspberry, Lemon, Grape, Orange and Strawberry (Summer 2019, Singles, exclusive to Dollar General)
- SKITTLES® Sour Wild Berry: Made to celebrate the sour side, these SKITTLES® Sour Wild Berry packs cannot be tamed. These sour delights come in a mix of Sour Strawberry, Sour Berry Punch, Sour Wild Cherry, Sour Melon Berry and Sour Raspberry (Summer 2019, Lay Down Bags, exclusive to Dollar General)
- SNICKERS® Dark Chocolate Ice Cream Bars: Made of peanut butter-chocolate ice cream and dipped in dark chocolate. It will be the first-ever new flavour ice cream for the brand. Line priced with SNICKERS® Ice Cream Bars, available January 2019
- STARBURST® Duos: STARBURST®introduced new STARBURST® Duos fruit chews. STARBURST® Duos splits two of your favourite flavours into a single chew. Starburst® Duos fruit chews come in Strawberry Watermelon and Blue Raspberry Lemonade flavours
- TWIX® Triple Chocolate Ice Cream Bars: Made of rich & creamy chocolate ice cream, smooth caramel and crunchy chocolate cookies, surrounded by a delicious, chocolatey coating. It will be the first-ever flavour innovation for TWIX® Ice Cream brand. Line priced with TWIX® Ice Cream Bars, available January 2019
- TWIX® TRIPLE CHOCOLATE: TWIX® TRIPLE CHOCOLATE is a unique cookie experience with new chocolate cookie bars and chocolate caramel cloaked in milk chocolate for three times the chocolate goodness. Chocolate fans will love its texture and crunch.