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Mary’s Gone Crackers: Gluten-free pantry service option

The line of non-GMO, gluten-free and organic crackers have more festive flavours in their new line.


Image courtesy of Mary's Gone Crackers

Mary’s Gone Crackers – a line of gluten free, non-GMO, organic and vegan snacks – announced  the company’s rebrand through a refreshed packaging initiative. The rebrand will highlight the plant-based, protein-rich ingredients with a new box design in September, and now feature new flavours like chili-lime, rosemary and dill.

Pantry services looking for an option to supply non-GMO or gluten-free options could consider this for their customers as an allergy-free option.”Mary’s Gone Crackers entered the gluten free space 15 years ago when gluten-free eating was an unfamiliar concept,” said Mary’s Gone Crackers President and CEO, Tetsuya Fujisaki in a press release. “We are still the only fully organic and gluten free cracker brand available nationally at major grocers, and we want the rebrand to celebrate our commitment to authentic food while modernizing our look in the ever-changing gluten free market.”

Package updates will include a clean, white box design with hand-drawn images of the iconic cracker seeds, watercolour illustrations with unique pairings suggestions, and imagery of the California Ricelands Waterbird Foundation, an organization Mary’s Gone Crackers will continuously supported.

The brand’s logo will also be compressed into a simpler design to increase shelf pop.

Current customers will recognize the familiar sized cartons, and no alterations to UPCs or barcodes will be made. Product recipes will remain untouched and will maintain the company’s standard for the highest quality organic, non-GMO, gluten free, vegan, kosher and whole grain ingredients.