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Mastercard launches fingerprint and ‘selfie’ payment technology


October 31, 2016
By Canadian Vending

London, U.K. – Mastercard is gradually rolling out a new payment technology application in Europe that uses biometrics such as fingerprints or facial recognition to verify a cardholder’s identity.

The technology, called Identity Check Mobile, is now being introduced in the U.K., Austria, Belgium, Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, and Sweden, following a series of successful trials in the Netherlands, the U.S., and Canada. The technology will be rolled out worldwide in phases in 2017, Mastercard said in a news release.

Typically, existing identity verification methods take shoppers away from a retailer’s website or mobile app where they are often required to remember and enter a password. The process can be time consuming and can result in a shopper abandoning their purchase or having the transaction declined if they enter their password incorrectly.

Mastercard Identity Check Mobile eliminates the need for cardholders to recall passwords, dramatically speeding up the digital checkout experience while also improving security. Instead, the cardholder can verify their identity by using the fingerprint scanner on their smartphone or via facial recognition technology by taking a “selfie” photo.

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The move comes after trials and research discovered European consumers prefer biometric payments to current systems that rely on password, the company said.