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Medium is the new small at Tim Hortons


August 30, 2011
By The Canadian Press

August 30, 2011, Toronto – Coffee lovers at two Ontario Tim Hortons outlets may soon be doing a double take at their double-double.

The popular chain is brewing up something new using outlets in Kingston and Sudbury as test markets.

Tim Hortons spokesman Nick Javor says the company is introducing a new extra-large cup size which will hold 24 ounces.

The chain will also be changing the names of all the cups to make room for the new extra-large, which will cost $1.90 plus tax.

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Javor says the 20-ounce will now be known as large, the 14-ounce will be medium and the 10-ounce will become the small.

At the Kingston test outlet, the eight-ounce size will be called an extra small, but at the Sudbury outlet, it won't be on the menu at all.

The prices for each cup size will not change.

Javor says research shows that customers' tastes are moving to larger sizes. He says Tim Hortons will test the two markets for about a month to see what the reaction is.