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The new sweetener, called
“The idea was to craft a whole new concept for a healthier, tasty, and indulgent sweetener–to simply create a new experience for coffee and tea or as a casual snack,” says Noam Kaplan, chief executive officer of Lampados.
This patent-pending vegan meringue kiss is a plant-based snack, free from allergens such as eggs, gluten, lactose, or nuts, and contains only six simple ingredients. “Many consumers crave something sweet both in and with their coffee,” Kaplan said. “Our new kiss fulfills both needs for a delicious, low-cal sweetener or as an indulgent dessert, without compromising on taste and while helping with weight management.”
“The real challenge was to create a tasty meringue kiss without eggs or sugar – two common indispensable ingredients for making a baked meringue, and that provide its texture, shape and taste,” he said. “In Liteez, the fibers create the texture, yet it is stable and crunchy with great flavor.”
Liteez was developed in collaboration with Practical Innovation, Israel, an award-winning global innovation company. “This is not just a new sweetener but an entirely new look & feel-a complete 3D flavor experience,” said Tal Laizer, chief executive officer of Practical Innovation.