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Merit Entertainment proves content is king

December 10, 2008
By Merit Entertainment


Dec. 10 – Merit Entertainment has always believed top-notch content delivers great earnings for operators and their 2009 Software proves the point

Merit Entertainment has always believed top-notch content delivers great earnings for operators and their 2009 Software proves the point. The release, packed with innovative new games as well refreshed trivia, photos and phrases, generates big earnings for operators running it on either converted XL- to Maxx – to Force machines or the newer Aurora models.

Auroras powered by 2009 Software have seen their earnings increase by an average of 28% over the 2008 software. The newest games in this release are proving particularly popular. Trivia Whiz 2, a brand new version of the Megatouch classic, challenges players with new and improved categories and has shot to the number two spot among Merit’s top-earning games. Super Boxxi, the fast-paced spin-off of fan favorite Boxxi, has eclipsed the original to become Megatouch’s third-highest earner. Lucky 11’s, a Las Vegas heist-themed game has proven lucky for operators and comes in at seventh overall. Partnering with Skee-Ball to develop a touchscreen version of that arcade classic has produced the eighth-highest earning game in Merit’s current lineup.

Keeping their focus on fun for the players and developing games that entertain and keep those players coming back for more has paid off for Merit and their operators.  Constantly updating fan favorites such as Photo Hunt, Mystery Phraze and Hollywood Match with fresh content keeps the games exciting and fosters loyalty for a game players will ask for by name.
“We’ve been very good at developing game concepts that players become attached to and then work very hard to keep the content within those games fresh,” stated Bob Mills, VP of Sales and Network Business. “You keep players hooked on what they love and that evolves into a need to see what we’ll do next – it’s a great recipe that drives huge profits for operators.”


For over 30 years, Merit has ensured long-term return on investment for operators by providing continually high-earning equipment along with updates and upgrades for its products. With an installed base of over 250,000 touchscreen games garnering nearly 4.6 billion plays per year, Merit Entertainment is the worldwide leader in touchscreen entertainment devices. Merit Entertainment products appear globally in a wide array of venues and appeal to an almost limitless demographic. Merit continues to expand its position in the industry with ever-increasing entertainment, content, and new games. The company maintains a website with all the latest information at