Mobile payment veteran Cecil Ledesma joins PayRange
By CANADIAN VENDING
Portland, OR – Cecil Ledesma, a veteran of cashless payment systems at USA Technologies has recently joined the ranks of PayRange Inc., as vice president of enterprise sales.
In a press release, Ledesma described his move as “an opportunity to take automated retail to the next level with an app-based platform. A mobile app experience offers much more than payment, and serves the consumer on a personal level based on purchasing behaviours.”
Ledesma also expressed his enthusiasm for a future where brands could “hyper target a segmented user set to motivate action with rewards.”
PayRange provides mobile payment and customer loyalty services in North America. Their network currently serves over 2000 operators across the U.S. and Canada.