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Molson Coors’ non-alcoholic beverage line grows


Kombucha is a non-alcoholic fermented tea beverage. Image courtesy of Clearly Kombucha.

Molson Coors has acquired Clearly Kombucha as of June 1. The kombucha company is a California-based beverage maker with distribution in California, Colorado, Texas, Washington, Oregon and Montana.

Clearly Kombucha, which makes six flavours of non-alcohol fermented tea beverages, will become part of the Molson Coors U.S. business, MillerCoors, and fold into its craft and specialty import division, Tenth and Blake.

All of its cold-filtered kombuchas are certified organic, non-GMO, gluten-free, vegan and kosher.

The acquisition is another step by Molson Coors to build its growing non-alcoholic beverage portfolio, specifically in RTD tea; the company bought shares of Bhakti Inc., a chai tea company.

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Kombucha is one of the fastest-growing segments in packaged beverages. The category is projected to have a compound annual growth rate of more than 23 percent from 2018 to 2024.

Ali Zarrow and Caleb Cargle founded the company in 2010; they will remain with Clearly Kombucha and report to a new general manager, Maria del Rio.

“We believe the kombucha category is in its early stages,” said Pete Marino, president of Tenth and Blake, in a note to distributors in a press release. “Molson Coors, MillerCoors, and Tenth and Blake are ideally suited to help Clearly Kombucha grow in the years ahead by driving greater awareness, strengthening its brand reputation and boosting retail availability.”