Mondelez awards Danish start-up for upcycling coffee grounds
By Canadian Vending
By Canadian Vending
Mondelēz International’s global innovation and venture hub, SnackFutures, recognized two start-ups for their innovative snacking solutions to help support a healthier planet, at the Seeds & Chips annual Global Innovation Summit in Milan.
Among the six finalists, two start-ups were selected as the winners of the first SnackFutures “Future of Snacking” pitch competition. Kaffe Bueno, a Denmark-based start-up, up-cycles spent coffee grounds from industrial coffee waste by transforming them into nutritious ingredients used in foods and wellness products. The other winner was In-Code Technologies, an emerging technology used to create edible, in-product traceability markers designed to improve food safety and increase consumer trust in the food supply.
The sustainable snacking competition was held as part of SnackFutures’ mission to create snacks that are good for people, kind to the planet and deliciously fun. Start-ups were asked to share solutions that could foster a more sustainable food system in areas such as food waste reduction, sustainable sourcing and packaging, alternative ingredients, circular and regenerative snack solutions and emerging technologies.
“Sustainability is an innovation priority for SnackFutures because it’s what consumers want. As the world’s snacking leader, we’re committed to growing our business and making our snacks the right way, with positive impact for people and planet,” said Brigette Wolf, Head of SnackFutures Innovation in a press release. “We were blown away by the commitment, creativity and passion shown by all six of the contestants and we’re excited about the opportunities they are opening up for the future of snacking.”
The contest was conducted in collaboration with Food Tank, a non-profit think tank and leading global voice on creating a better, more sustainable food system.
“We’re happy to see SnackFutures call for more sustainable food ideas. It’s important for food companies to do their part to advance a more sustainable food system and work with start-ups to help accelerate ideas that can have real impact,” added Danielle Nierenberg, Founder of Food Tank in the same release.
The two winners will receive an opportunity to participate in an “innovation acceleration” workshop with Mondelēz International’s experts.
“Being part of this experience was extremely valuable as it allows us to share, and get input, on our ideas for business from global companies like Mondelēz International that have the expertise and willingness to help us make a bigger impact on the world,” said Juan Media, co-founder of Kaffe Bueno.
“The exposure and visibility is really important for start-ups who don’t have large resources to raise awareness about the new types of technologies that can help advance a safer, more sustainable food system,” said Joe Tilley, founder of In-Code Technologies.