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Mother Parkers supports vetiver grass coffee sustainability program


April 23, 2015
By Canadian Vending

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April 22, 2015, Mississauga – Starting
on
International Earth Day, Mother Parkers Tea & Coffee is
appealing to coffee drinkers to make the connection between their
morning brew and the people living in
the world’s coffee growing regions.

April 22, 2015, Mississauga – Starting
on International Earth Day (April 22), Mother Parkers Tea & Coffee is appealing to coffee drinkers to make the connection between their morning brew and the people living in
the world’s coffee growing regions.

Over the past three years, Mother Parkers Tea & Coffee has created the non-profit Water Wise Coffee program
as part of the Canadian company’s broader commitment to sustainability.

In some areas of the world, the wet milling process of extracting beans
from the coffee cherries produces organic waste that can pollute local
water supplies, the company said in a news release. The Water Wise Coffee program helps mill owners
naturally filter water by using sustainable vetiver grass.

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Over 24 months, independent test results on the areas that have been treated
by the program have shown dramatic improvement in water quality and
living conditions for the people who depend on the rivers for their
water supply, the company said.
 

“Coffee
is the second most traded commodity in the world but few Canadian
consumers understand how coffee is farmed and processed on its way to
their cup,” said Shannon Higgins, a fourth-generation member of the
Higgins family, which founded Mother Parkers Tea & Coffee over 100
years ago. Higgins recently visited Ethiopia to see the program’s
benefits first-hand. “Coffee has been very good to our family and we are
committed to giving back. Although our company sources a very small
portion of our green coffee beans from Ethiopia, there is a real need
there for help and support.”

There
are now more than 26 wet mills with vetiver grass wetlands and the company is committed to converting all 220 accessible wet mills in the
Sidama coffee region by 2020. The program is administered by 
TechnoServea not-for-profit organization that develops business solutions to address global poverty.

Mother Parkers is appealing to conscientious consumers to help in its mission and donate to
the Water Wise Coffee program. The company will match up to
$100,000 in public donations, in addition to its ongoing multi-year
funding commitment.  The money raised from donors will help the program
convert more wet mills in 2015 to cleaner, more sustainable processes. 
Public donations can be made through its
website and will go directly to a project in Ethiopia administered by TechnoServe.