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Mountain Dew launches two Kickstart energy drink flavours


January 27, 2015
By Administrator

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 170423

Jan. 21, 2015, Purchase, NY
– Mountain Dew has introduced two new flavours of Mtn Dew Kickstart – Pineapple Orange Mango and
Strawberry Kiwi – containing
real fruit juice and coconut water.

 

170423

Jan. 21, 2015, Purchase, NY
– Mountain Dew has introduced two new flavours of Mtn Dew Kickstart – Pineapple Orange Mango and
Strawberry Kiwi – containing
real fruit juice and coconut water.

The drinks contain 60 calories per 12-ounce can.

The Mtn Dew Kickstart line will premiere its "Come
Alive" television commercial, featuring during the Super Bowl XLIX Pre-Game Show.

"Mtn
Dew Kickstart has been a huge success since it launched two years ago
and we're continuing to build the portfolio with the addition of two new
flavors," said Greg Lyons, vice-president of marketing at Mountain Dew, in a press release.

The brand will undertake a comprehensive marketing campaign, including:

  • The "Come Alive" television commercial during the Super Bowl pre-game show as well as U.S. radio promotions.
  • A real-time consumer-driven Snapchat story, along with a variety of
    cutting edge digital and social extensions through platforms such as
    Vine, Twitter and YouTube.
  • Five Mtn Dew Kickstart trucks will hit the road for an eight-month
    sampling tour that will hit a variety of locations including college and
    university campuses, sporting venues and retail locations.

Mtn
Dew Kickstart was initially launched two years ago and has been dubbed
one of PepsiCo's most successful beverage product launches in the past
10 years. It grew more than 50 per cent in its second year on the market with
annual retail sales of nearly $250 million. Mtn Dew Kickstart Orange
Citrus and Mtn Dew Kickstart Fruit Punch target early morning beverage consumers. Mtn
Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade are geared to evening consumers.  

www.mountaindew.com