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MTN Dew ‘Fuels The Mission’ supporting disaster victims


MTN DEW Reignites Team Rubicon Partnership to Fuel the Mission and Support Heroes. Image courtesy of Pepsico and Cision.

For the second year in a row, MTN DEW® is backing the ultimate heroes with the return of the DEW Fuel The Mission program, which proudly supports Team Rubicon®, a disaster response nonprofit organization that leverages the skill sets of veterans and first responders to help disaster victims in communities domestically and internationally.

MTN DEW will be giving funds toward the mission as well as raising awareness through sales of specially marked Team Rubicon one-liter bottles and multipacks of 12oz cans of MTN Dew, Diet MTN Dew and MTN Dew Zero Sugar. MTN Dew x Team Rubicon limited-time bottles and multipacks will be available widely across retailers throughout the country beginning August 9 through October 3, 2020.
MTN DEW and Team Rubicon are also teaming up with craftsmen Nick Terrel and Jason Podlaski to create one-of-a-kind custom goods made from salvaged materials. In hopes to bring attention to “low attention disasters” that don’t garner national media coverage, the collection will include artwork of cans and skateboards made of reclaimed wood from disaster locations recently serviced through Team Rubicon’s relief efforts.
These items will be available to select fans who participate in DEW Nation’s exclusive social sweepstakes. To join the fun, post across social channels with the hashtag #DEWxTeamRubiconSweepstakes,
beginning August 9 at 10AM ET through October 3 at 11:59PM. Donations will be encouraged but are not mandatory.

“Through our partnership with MTN DEW and support from DEW Nation, we’re able to further our mission to provide veterans ways to continue their service, as well as enhance assistance to communities across the country,” said Lorey Zlotnick, Chief Marketing Officer, Team Rubicon. “Creating custom goods out of salvaged materials from disaster locations not only pays tribute to the work our Greyshirts do, but also brings awareness to the general public that may not already know about the work our veterans and first responders do on a daily basis as they give back to communities.”

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