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NAMA to reveal results of new survey at CT&W


November 1, 2012
By administrator

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Nov. 1, 2012, Chicago – NAMA recently conducted a survey to discover
how expectations about office coffee service translate into
opportunities to up-sell at accounts.

Nov. 1, 2012, Chicago – NAMA recently conducted a survey to discover how expectations about office coffee service translate into opportunities to up-sell at accounts.

“The research clearly identifies specific areas where accounts are willing to pay higher prices in order to meet the needs of employees who want a broader refreshment experience in the workplace," said Roger Stewart NCE5, CCS.

The research was conducted by Heart+Mind strategies, a strategic research consulting firm headquartered in Washington, DC. Mike Dabadie, Heart+Mind president and managing partner, will analyze and discuss the findings at NAMA's CoffeeTea&Water show, to be held Nov. 13-15 in New Orleans.

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“NAMA conducted a similar study in 2005, and the results from this year’s study reveal some significant shifts in the way accounts view coffee service,” said Stewart.

For additional information and to register online for CoffeeTea&Water 2012, visit www.namacoffeeservice.org and click on the 2012 logo.