Canadian Vending

Features Consumer Behaviour Trends
NAMA’s Fit Pick program growing in U.S. and abroad


February 3, 2011
By Administrator

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February 3, 2011, Chicago – More than 1,200 organizations registered for the National Automatic Merchandising Association’s (NAMA) Fit Pick healthy vending program last year.

According to figures compiled by NAMA, 1,215 organizations registered for the Fit Pick program in 2010, including 162 government agencies, 99 schools and school systems, 247 worksites and 573 vending companies.

“Across the country and from state-to-state, our Fit Pick healthy vending program is sweeping the country. Not only have states like Tennessee and Mississippi adopted the program, but branches of the military like the Army and Air Force are using the program too,” says Dan Mathews, NAMA’s executive vice president and chief operating officer. “We’re extremely proud not only of the program but also of the contribution NAMA has made by providing valuable tools that help consumers better understand how to maintain a healthy lifestyle.”

NAMA’s Fit Pick program is designed to educate consumers about products in vending machines that meet specific nutrition standards. The program includes stickers that are placed in front of qualifying products, thin clings that explain the nutrition standards, and coin slot stickers and round stickers to help educate consumers. Fit Pick is part of the organization’s Balanced for Life program, which is designed to educate consumers about the elements of a balanced diet and the importance of physical activity.

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Since it was unveiled in 2008, the program has been popular in the United States. Fit Pick is now gaining ground around the world, with adapted versions of the program launching in Puerto Rico, Korea and Japan last year.