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NAMA’s healthy vending commitment supported by U-Select-It

NAMA CEO believes "vending is everywhere consumers work, play and live," and feels healthy vending will meet the growing consumer demand for healthier choices.

February 5, 2020

Logo courtesy of NAMA image courtesy of NAMA

U-Select-It Inc., the full-line vending equipment manufacturer, supports of the National Automatic Merchandising Association’s (NAMA) public health commitment aiming to increase healthy snacks in vending machines across the United States.

NAMA’s commitment is backed by the Partnership for a Healthier America and the Alliance for a Healthier Generation.


This commitment will require at least one-third of all snacks in a vending machine to be classified as “better for you” products, which means they must meet at least two publicly recognized health standards. The commitment will be implemented over the next three years and will increase the availability of “better for you” offerings by 40 per cent, when compared to current levels.


Regarding the commitment, NAMA CEO Carla Balakgie said in a press release, “There are nearly four million vending machines serving snacks and beverages every day, 24/7 across this country. Vending is everywhere consumers work, play and live and NAMA regards this initiative as a bold, ambitious and meaningful step to meet the growing consumer demand for healthier choices.”As an active NAMA member, U-Select-It is proud to support this initiative by collaborating with healthy, “better for you” snack suppliers to offer product rebate programs to vendor operators.“

Through product rebate programs with companies such as Ekoa, a natural dried fruit bar product supplier, USI is committed to making healthy products more readily available to vending operators across the United States,” said Jim Chico, Vice President of Global Sales at U-Select-It. “Our goal is to help operators provide an increased selection of “better for you” products to promote a healthier lifestyle and meet the increased consumer demand for healthier choices.”