Canadian Vending

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Nestlé Canada and NHL announce partnership


August 7, 2020
By CANADIAN VENDING


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Nestlé Canada and the National Hockey League (NHL) announced a multiyear partnership, naming KitKat the Official Chocolate of the NHL® in Canada.

The partnership kicks off with the Big Breakaway Contest where KitKat fans will have a chance to win a 2021 Stanley Cup® Final Ultimate Experience and daily prizes. Contest details will be available at kitkat.ca/breakaway and kitkat.ca/pausehockey, beginning August 1, 2020.

As part of the partnership, Nestlé Canada has the ability to create content and activate at marquee NHL events in the seasons ahead, including the NHL Winter Classic®, NHL® All-Star Weekend, Stanley Cup® Playoffs, Stanley Cup® Final, NHL Awards™ and NHL Draft™.

“KitKat has been a beloved brand of Canadians for generations and we’re thrilled to join forces with the other true love of our nation – the NHL,” said Chandra Kumar, business executive officer, Confectionery, Nestlé Canada. “The launch of this multiyear partnership, timed perfectly as we head into the highly anticipated 2020 Stanley Cup Playoffs, will further leverage two strong Canadian brands to reach new audiences by creating memorable moments for fans from coast-to-coast.”

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“We are delighted to welcome Nestlé Canada to the NHL family to build impactful fan-focused programs centered around one of Canada’s favourite snacks – KitKat,” said Kyle McMann, NHL senior vice president, North American Business Development & Global Partnerships in a press release. “As we embark on the 2020 Stanley Cup Qualifiers this Saturday, our partnership with Nestlé Canada provides us with an opportunity to invite hockey fans to take a break with KitKat as we bring the NHL back into households across the country. We look forward to celebrating our game with fans by producing engaging content through unique activations with Nestlé Canada.”

KitKat in-store displays featuring NHL official partner branding are currently available at grocery and retail stores across Canada. Through the partnership, Nestlé Canada will also engage passionate NHL fans and promote new, innovative products in the frozen pizza and ice cream categories.