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New 3 Musketeers campaign answers question of ‘Why 3?’


March 18, 2015
By Canadian Vending

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March 18, 2015, Hackettstown, NJ – Mars Chocolate North America has launched a 3 Musketeers bar "Why 3?"
campaign to attract younger customers.

March 18, 2015, Hackettstown, NJ – Mars Chocolate North America has launched a 3 Musketeers bar "Why 3?"
campaign to attract younger customers.

Developed by DDB Chicago, the humourous campaign features the iconic
Musketeers in a four digital video spots available on the brand's YouTube channel . The videos showcase why "3" is the ideal number of Musketeers in any situation,
and that 3 Musketeers bar is the perfect amount of chocolate, fluffy
and Musketeer, the company said in a news release.


"We're
so excited to unveil our new 'Why 3' campaign because it features the
beloved characters associated with our brand, but in a funny and
unexpected way," said Allison Miazga-Bedrick, director, 3 Musketeers brand, in the release. "Our fans already love 3 Musketeers for
the combination of chocolate and fluffy nougat and bringing back our
iconic characters will not only delight our current brand fans, but also
attract new, younger fans from the millennial demographic."

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3
MUSKETEERS® Bar originally was named for the three flavors – chocolate,
strawberry and vanilla – that came in one package. While wartime
rationing in 1945 brought about the current all-chocolate bar, the name
"3 Musketeers" remained, prompting the question of "Why 3?"