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New arcade company in Canada


February 1, 2012
By The Canadian Press

February 1, 2012, Toronto – The country's largest movie theatre operator is joining forces with another company to form Canada's largest distributor of arcade games, to be called Cineplex Starburst Inc.

Cineplex Entertainment will invest $4.5 million cash and contribute a recently acquired gaming subsidiary to the new joint venture, which will be equally owned by the theatre company and Starburst Coin Machines Inc.

The new company will be led by Starburst's president Len Keywood.

Starburst has supplied and services the arcade games for the Famous Players brand theatres, now part of the Cineplex group – which owns or partly owns 130 theatres under various banners from British Columbia to Quebec.

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Starburst also supplies equipment to other arcades, amusement centres, bowling alleys and amusement parks and owns the Playdium family entertainment centre in Mississauga, Ont.

Cineplex recently acquired New Way Systems, which supplied and serviced the arcade equipment in its Cineplex Odeon and Galaxy Cinemas, and will merge the operation into Cineplex Starburst.

"This transaction will improve the operating margins within our current amusement game business and also improve the quality and variety of games available to our guests," said Cineplex CEO and president Ellis Jacob.

"Merging the two companies together makes them stronger and will enable more opportunities for future growth as this business evolves."