Canadian Vending

Features Consumer Behaviour Trends
New customer data from USA Technologies


June 22, 2012
By us.generation-nt.com

Topics

June 22, 2012 – USA Technologies, Inc. released new data collected from
its 2012 Knowledge Base Study that highlights the business-building
benefits of cashless payment adoption realized by USA Technologies’
ePort Connect vending customers.

June 22, 2012 – USA Technologies, Inc. released new data collected from
its 2012 Knowledge Base Study that highlights the business-building
benefits of cashless payment adoption realized by USA Technologies’
ePort Connect vending customers. The study revealed an
impressive 84 per cent increase in average annualized cashless sales in
terminals that had adopted the cashless option for longer than one year
compared to terminals using the cashless option for less than a year.

USAT evaluated data over a two-and-a-half month period from
approximately 57,000 ePort Connect cashless vending terminals across 39
different channels or industry sectors and customer types. From the
57,000 connections studied, USAT compared a subset of 27,000 terminals
where ePort Connect service had been live for greater than one year (the "mature subset") to 30,000 terminals that were in early adoption stage
or had been live for less than one year with a cashless option (the “new installations” subset).

Major findings of the study include:

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Mature installations have a higher percentage of cashless sales than new installations.

  • Average annualized cashless sales per machine was $3,615 for the mature subset, a remarkable 84 per cent higher than the $1,970 for new installations.
  • For all 57,000 terminals studied, average annualized cashless sales
    per machine of $2,736 was 39 per cent higher than the $1,970 for new installations only.
  • The percentage of cashless to total sales was 24 per cent for new installations compared to 33 per cent for the mature subset – a nearly 10
    percentage-point difference.
  • For all 57,000 terminals studied, 27 per cent of the sales were cashless.

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