Canadian Vending

News
New Drinks Key To Coke’s Success


April 29, 2008
By Canadian Vending Staff

ATLANTA (AP) – International business and sales of non-carbonated beverages will play key roles in The Coca-Cola Co. achieving its long-term growth targets.

ATLANTA (AP) – International business and sales of non-carbonated beverages will play key roles in The Coca-Cola Co. achieving its long-term growth targets.

Muhtar Kent, the new president of Coca-Cola’s international division, said the company is looking to expand on the 20 billion unit case volume it recorded last year in over 200 countries.

He cited Russia, China and Turkey as areas where the company believes there is growth potential.
Kent reiterated Coca-Cola’s long-term goals to increase volume three per cent to four per cent, operating income six per cent to eight per cent and earnings per share by high single digits on an ongoing basis. He said the company believes those goals are realistic.

Advertisment

While carbonated soft drinks are the company’s bread and butter, Kent said growth in sales of juice and water brands are important to Coca-Cola’s future. o