Canadian Vending

Features Consumer Behaviour Trends
New Juice Aimed At Consumer Demands


April 29, 2008
By Canadian Vending Staff

Topics

TORONTO (CNW) – In response to research that shows that Canadians are
actively seeking out products with added nutritional value in order to
make healthy eating easier for them, Minute Maid Canada has launched
its new Fruit Solutions lineup.

TORONTO (CNW) – In response to research that shows that Canadians are actively seeking out products with added nutritional value in order to make healthy eating easier for them, Minute Maid Canada has launched its new Fruit Solutions lineup. Minute Maid Fruit Solutions are 100 per cent juice blends with no sugar added, two full servings of fruit, three grams of protein and six essential vitamins and minerals per 250 ml serving.

The Minute Maid Fruit Solutions survey, conducted for the company in October 2005 by Maritz Research, confirmed the company’s belief that the demand for products that make good nutritional choices simple is still increasing. When asked, almost three-quarters (71 per cent) of Canadians said they look for products with added nutrients that help them get the daily nutrition they need and 60 per cent said they want to see more products with added nutrients on the market. Interestingly, the demand for products with added nutrients increased to 72 per cent in those 18-29 years of age.

“Juice drinkers in particular are looking for taste, variety and nutrition,” said Maria Soler, group brand manager, Coca-Cola Ltd. “Minute Maid Fruit Solutions provide Canadians with more than they expect from their juice with six essential vitamins and minerals and great taste, with three grams of protein per 250 ml serving and no sugar added.”

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The survey showed that when buying juice, Canadians are looking first and foremost for Vitamin C (63 per cent) and for a product that helps them achieve their daily recommended serving of fruits and vegetables (49 per cent). One in three (38 per cent) also want essential nutrients in their juice.

Minute Maid Fruit Solutions are an excellent source of vitamin C and folic acid and a good source of vitamin B1, potassium and magnesium, plus a source of iron. A healthy diet containing foods high in
potassium and low in sodium may reduce the risk of high blood pressure, while a healthy diet rich in fruits and vegetables may help reduce the risk of some cancers.

Now available in three great tasting varieties, Minute Maid Fruit Solutions come in Tangerine Orange, Orange Strawberry Banana and Tropical Blend (pineapple, mango and orange) flavours and suggested retail price is $3.49 per 1.89-litre chilled carton. o