Animal Crackers now freed from their cookie cages
Mondelēz has “freed” their animal crackers after relenting to pressure from People for the Ethical Treatment of Animals (PETA.)
The Nabisco parent brand had permanently redesigned the packages for Barnum’s Animal Crackers. Earlier versions featured caged or boxcar-bound wild animals. PETA had been protesting the use and treatment of animals in circuses for decades and petitioned the cookie company to change its image.
Mondelēz’s headquarters are in Illinois, which was the first U.S. state to ban circuses with elephant shows. The new packages for animal crackers feature elephants and other wild animals roaming free. Nabisco previously featured limited edition redesigned boxes, to raise funds for the World Wildlife Fund, tiger conservation and the American Zoo and Aquarium Association.
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