Benefit Cosmetics vending machines launched in Canada
Travellers may buy products and browse tips and tricks on the graphic user interface of Benefit Cosmetic's "Glam up & go" vending machines. The first machine in Canada will be located at Calgary International Airport.
Toronto – Benefit Cosmetics will launch its first beauty product vending machine in Canada at Calgary International Airport in Spring 2018.
The company, a San Francisco-based beauty brand with offices in Toronto, is known for its creative packaging and irreverent product names, the company said in a news release. The “Glam up & away” machines, which are designed to look like vintage pink beauty buses, feature cheeky slogans and mannequins.
The machines were introduced in the United States in 2013, and there are currently 52 locations in 34 U.S. airports and cities.
Travellers may buy the company’s products and browse tips and tricks on the graphic user interface.
"High-traffic airports are the next beauty battleground for prestige cosmetic brands. Benefit has been successful as the pioneer in selective makeup self-serve vending machines in U.S. airports and is excited to expand this concept into Canada,” said Jean-Andre Rougeot, chief executive officer.
Canada is the first market outside of the U.S. to install the kiosks and plans for further expansion in this country are currently in progress, the release said.
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