Cheetos calls Peatos a copycat

Canadian Vending
August 22, 2018
By Canadian Vending
Cheetos calls Peatos a copycat
Image courtesy of Peatos.com
Frito-Lay, a division of PepsiCo has sent a cease and desist letter to the better-for-you snacking upstart, World Peas Brand Peatos. 

Both are puffed snacks with a bright orange hue, but Peatos is made with lentils and real cheese. Where Peatos has an orange tiger on its package, Cheetos’ orange bag features a similar-looking wildcat, a cheetah.

However, the cease and desist motion also refers to Peatos’ marketing campaign that takes a dig at the Cheetos’ mascot, Chester Cheetah. The legume-based snack features a paw-print logo and the slogan, “Tigers live longer than cheetahs.” 

PepsiCo is currently attempting to cultivate a healthier lifestyle brand image, as seen in its recent acquisition of SodaStream

Add comment


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular

Latest Events

No events

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.