Coca-Cola considering CBD
The Coca-Cola Company is in talks with Canadian medical marijuana producer, Aurora Cannabis Inc.
Aurora Cannabis’ shares surged early in the week once this news was revealed, climbing as high as 23 per cent on Monday, September 17. Coca-Cola adds that they are currently in discussion, and no decision has been made at this time.
CBD, or cannabidiol is non-reactive, and does not contain the psychotropic ingredient THC, or tetrahydrocannabinol. CBD is often prescribed as a way of managing pain; some energy drinks and energy bars contain CBC as a legal ingredient in functional foods.
Coca-Cola Japan had already launched Coca-Cola Plus, a functional health drink approved by the Japanese government. The product contains five grams of dietary fibre, which is purported to “suppress fat absorption and moderate blood triglyceride levels post-meal.”
Coca-Cola had issued a statement in a press release on September 17, regarding their interest in CBD-infused beverages:
“We have no interest in marijuana or cannabis. Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.”
The company declined to comment on further speculation.
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