Coke commits to recycle 100% of packaging

Colleen Cross
January 22, 2018
Atlanta, GA – The Coca-Cola Company announced its goal to help collect and recycle the equivalent of 100 per cent of its packaging by 2030.

This goal is the centrepiece of the company’s new “World Without Waste” packaging campaign. Coke says it will invest in the initiative over several years and keep up ongoing work to make packaging 100 per cent recyclable.

“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” said James Quincey, president and chief executive officer. “Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”

The company and its bottling partners are pursuing several key goals:

By 2030, for every bottle or can the Coca-Cola system sells internationally, it aims to help recycle one. The company will support collection of packaging across the industry, including bottles and cans from other companies. It will work with communities, industry partners, customers and consumers to help address issues like packaging litter and marine debris.

To achieve its collection goal, Coke is continuing efforts to make all of its packaging 100 per cent recyclable. It is building better bottles, the release says, through more recycled content, by developing plant-based resins and by reducing the amount of plastic in each container. By 2030, it also aims to make bottles with an average of 50 per cent recycled content. Currently, the majority of the company’s packaging is recyclable.

“Bottles and cans shouldn’t harm our planet, and a litter-free world is possible,” Quincey said. “Companies like ours must be leaders. Consumers around the world care about our planet, and they want and expect companies to take action.”

Its international partners are the Ellen MacArthur Foundation's New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (Cascading Materials Vision and Bioplastic Feedstock Alliance).

Coca-Cola also will launch efforts with partners at the regional and local level and plans to work with its key customers to help motivate consumers to recycle more packaging.

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