Ferrero Group buys Kellogg's cookie, ice cream and snacks division

Canadian Vending
August 01, 2019
By Canadian Vending
Ferrero Group buys Kellogg's cookie, ice cream and snacks division
Logo courtesy of the Ferrero Group
Global confectionary group, Ferrero and its related companies announced that it has completed its previously announced acquisition of the cookie, fruit and fruit-flavoured snack, ice cream cone and pie crust businesses from Kellogg Company.

“It is with great pleasure that we welcome our new colleagues and brands to Ferrero,” said Giovanni Ferrero, Executive Chairman of the Ferrero Group in a press release. “This iconic portfolio of beloved brands is an excellent entry into new strategic product categories for Ferrero.”

Lapo Civiletti, CEO of the Ferrero Group, state in the same release, “With this acquisition, we further strengthen our position in the key North American market by adding these iconic brands to our portfolio. We very much look forward to building our journey of growth together.”

Todd Siwak, CEO of Ferrara Candy Company, added, “This transaction creates a leading snacking platform with enhanced ability to be the growth partner of choice for our customers and win with consumers. We look forward to continuing to leverage our manufacturing, distribution, marketing and go-to-market expertise as we reinvigorate and grow this strong portfolio of brands.”

The acquired brands, including Keebler®, Mother's®, Famous Amos®, Murray's® and Murray's Sugar Free®, Little Brownie Bakers®, Stretch Island® and Fruity Snacks, as well as the manufacturing facilities acquired from Kellogg Company, will be managed by Ferrara Candy Company, which was acquired by a Ferrero-related company in 2017.

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