Hershey's teams up with the emoji company
The emoji company has entered into a licensing agreement with The Hershey Company with regard to emoji company's registered emoji® trademark.
The agreement covers the Hershey's brand launch of a limited edition Hershey's Milk Chocolate Emoji Bar this summer.The product will be available in Canada throughout summer 2019. This marks the first time in 125 years the look of the iconic chocolate wrapper has changed.
The Hershey's Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece. Select images featured include the excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more.
"We are delighted about this licensing agreement with The Hershey Company," says Marco Hüsges, CEO and Founder of the emoji company. "We are proud to add this chocolate agreement between Hershey and the emoji® brand!" Hüsges adds further.
This agreement once again underscores the importance and the prominence of the emoji® brand in the market where it is inevitable to catch consumer awareness and which is why the emoji® brand is so globally successful.
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