KitKat's bid to trademark its design rejected
Nestlé’s bid to trademark its four-bar KitKat chocolate design was rejected by the Court Justice of the European Union (CJEU.)
The battle began in 2002, when Nestlé sought trademark protection for KitKat’s shape, at the European Intellectual Property Office. Rival chocolate bars with similar shapes protested, among them Mondelēz, who also carries lines of four-fingered chocolate bars.
The court of appeal rejected the request for trademark protection, citing “no inherent distinctiveness” in the shape. An Advocate General Opinion was issued to suggest the appeal should be thrown out over a decade ago, and have KitKat’s EU trademark revoked.
Now that the appeal was rejected a second time, the EU trademark that KitKat holds will be revoked.
Over half of confectionary purchases are in-storeMars Wrigley Confectionery U.S. announced their 2019 confection aisle shelving…
Legalized cannabis and vending/coffee servicesWhat your vending, snack bar or pantry service needs to…
Report: Kombucha trending heavily with consumersA Mintel report indicated that consumers are buying more fermented…
Zenabis partners with True Buch for cannabis-infused kombuchaBevo Agro Inc. announced that it had signed an Arrangement…
CAMA Expo 2018
October 26-27, 2018