Walmart now offers meal kits
Walmart has partnered with American meal kit preparation company, “Gobble,” in a bid to compete with Amazon and Whole Foods.
Gobble’s found Ooshma Garg announced on August 6 that they plan to sell their service through Walmarts e-commerce site. In June of this year, Amazon had announced they had acquired Whole Foods, which forced Walmart’s hand to increase their online food-related services.
Online food service kits and meal prep pantry services have seen an increase in the last year by over $5 Billion according to the market research company, Packaged Facts.
"Meal kit delivery services are a specialized sector but widely disruptive force in the food industry. This space is the most striking example of the movement toward greater convenience in getting fresh foods to the consumer," says David Sprinkle, research director for Packaged Facts.
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