"Snacking has evolved from merely an incidental eating behavior to a purposeful, rich cultural experience," the report says.
The report pits meals against snacking in order to reflect consumers' decision-making process and to help manufacturers and food-service providers sort out the differences.
- Meals have culturally defined rules.
- Meals have traditionally helped structure the day.
- With meals, nourishment is provided, relationships are built and decisions are made.
- Ultimately, meals have a lot of cultural baggage!
- Snacks are outside the boundaries of meals in a more fluid space where rules can bend and shift.
- Snacks can be anywhere and anything, and are playing an increasingly diverse role in people's food lives and food culture.
- Snacks are not a daypart, and snacking is not a category – but it is a huge opportunity?
- smaller size
- between times
- low prep and cleanup
The general view of health and wellness is changing and the IDDBA identifies two elements to that view: fresh, less processed foods, and the "premiumization" of food.
To satisfy a need for fresh, less processed food, vending and OCS operators may want to consider these five factors when choosing products for their machine:
- clean labelling
- inherently nutrient dense
- environmental impact
- high-quality ingredients
The full report, entitled What's in Store 2017, is available here.