SnackFutures will be uniquely structured to bring together internal talent, an ecosystem of external partnerships and dedicated funding across three integrated mandates:
- Invention of new brands and businesses in key strategic areas;
- Reinvention of small-scale Mondelēz brands with large-scale potential, and;
- Venturing with start-up entrepreneurs to seed new businesses.
“Discovering and unleashing innovative ideas in snacking that will delight consumers and drive growth is a key element of our new strategy,” said Tim Cofer, Executive Vice President and Chief Growth Officer of Mondelēz International, in a press release. “We are launching SnackFutures, a new forward-thinking innovation hub, to capitalize on new trends, and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential. SnackFutures will unlock snacking growth opportunities around the world that respond to emerging trends and changing consumer preferences.”
SnackFutures will officially launch in November 2018 with a cross-functional team of leaders, led by Cofer, with targeted expertise in brand marketing, consumer insights, research and development, innovation and corporate development. SnackFutures is seeking creative, entrepreneurial individuals and partners with great snacking-related ideas or capabilities to join them in this endeavor. For the program’s initial innovation projects, SnackFutures will seek entrepreneurs, suppliers, nutritionists, food and technology engineers and other potential partners to collaborate on opportunities in three key strategic areas:
- Well-being snacks and ingredients
- Premium snacks and ingredients
- Digital platforms and capabilities
If you have a vending and/or snacking idea, check out www.snackfutures.com for more information.