Mondelez International acquires refrigerated nutrition bar line
Mondelēz International announced it has completed its previously announced agreement to acquire a majority interest in Perfect Snacks®.
The fast-growing refrigerated nutrition bars segment has a range of offerings that include Perfect Bar, The Original Refrigerated Protein Bar™, and Perfect Snacks’ other lines of organic, non-GMO, nut-butter based protein bars and bites.
“The Perfect Snacks majority acquisition further expands our leadership position in broader snacking, including the fast-growing segments of well-being and refrigerated snacking,” said Glen Walter, Executive Vice President and President, North America, for Mondelēz International in a press release. “We are excited to begin working with and supporting the Keith family to accelerate the brand’s next chapter of growth as part of our existing portfolio of global and local brands.”
Mondelēz International is operating Perfect Snacks as a separate business in order to nurture its entrepreneurial spirit and maintain the authenticity of the brand, while providing resources to help expand consumer penetration and U.S. distribution of Perfect Snacks’ products and future innovation.