NAMA uses video in rebranding initiative
“This is Convenience Services,” The National Automatic Merchandising Association’s (NAMA) signature video that debuted at the General Session in Las Vegas, is undergoing a roll out to the industry.
“We all worked together to ensure that the video incorporated not only who we are today, but the opportunities ahead for the industry,” said Jeff Smith, NAMA board member and incoming chair, in a press release. “We’d like to ask the industry to actively participate in our rebranding,” he added. “Specifically, we ask for members to add this link to their signature lines and websites: Take a Look: This is Convenience Services. Showcasing this is a win-win, as the video will greatly position the industry – and each of our members – in a more accurate, positive light.”
“This is an important next step as we continue to ignite the momentum of the rebranding of the industry,” Smith continued. “Our goal in undertaking this project is to help broaden the perspective of who we are as business leaders – we are innovators, meeting the needs of our customers and adding value to their lives, everywhere they are,” he added. “This video is an important tool in bringing this message to life.”
The development of the video represented a collaboration led by NAMA and the creative review board, just for this project. Comprised of industry leaders Jeff Smith, Joe Hessling, Josh Rosenberg, Jim Carbone, Tom Steuber, Craig Hesch, Scott Corley and Heidi Chico, the creative review board provided overall operational guidance, a critical element of the creative process.
“Creating the video was a significant effort, requiring the participation of many leaders throughout the industry,” added Smith. “Special thanks to those companies who provided locations for the video shoot, including Tradecraft Outfitters and Canteen, as well as Crane who provided the FitPick machine. Onsite experts included Jim Carbone from Tradecraft Outfitters, Michael McGregory from Crane, Joe Pedro from Canteen and Linda Furlano, from AH Inc. We thank them all,” he concluded.
Founded in 1936, NAMA represents the $25 billion U.S. convenience services industry. With more than 1,000-member companies, NAMA provides advocacy, education and research for its membership.