New Age Beverages announces cannabidiol-infused RTD tea
The Colorado and Utah-based organic and natural beverage company, New Age Beverages Corp., stated that they will expand its Marley brand licensing agreements with companies owned by the family of Bob Marley and Docklight Brands, Inc., to include expansion to new global markets and the addition of including cannabidiol (CBD) infused shots.
Marley Mellow + CBD will included 25mg of “pharmaceutical grade CBD.”
New Age and the Marley companies recently extended the licensing agreement on the Marley brand for an additional 10 years, and emplaced a new advisory agreement with the family to help promote and build awareness of the entire Marley portfolio. In light of rapidly opening global opportunities with CBD, New Age has now also expanded their previous agreement with Docklight Brands.
The expanded Docklight agreement extends to four additional countries, including Japan, Mexico, Hungary, and Uruguay to effectuate launch of Marley+CBD ready to drink beverages. The newly expanded agreement also covers all of the United States with products to be launched concurrent with the easing of the regulatory landscape, while also opening up expanded market access in the initial international markets.
The expanded agreement also now includes the extension into ready-to-drink (RTD) shots, to accompany the Marley Mellow Mood+CBD drinks in 15.5oz cans. The CBD-infused RTD products under the Marley brand complement New Age's recent launch under other brands of CBD creams, lotions, and topicals via the first ever omni-channel approach, across e-commerce, traditional retail, medical, and the direct-to-consumer channel.
Damian Marano, CEO for Docklight Brands, commented in a press release, "Since forming the partnership with New Age in January, we have been all systems go for launch of the Marley Mellow Mood + CBD brand. We believe we have an outstanding product that retailers and consumers will love. We are thrilled to expand our relationship with New Age to take on the world."
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