New limited-time only Reese's cups

Reese's Swap Shop launched to exchange unwanted goods for new treat
Canadian Vending
March 26, 2019
By Canadian Vending
New limited-time only Reese's cups
Image courtesy of Hershey's
The Reese’s brand is launching a limited-time only treat, and will host a spring-cleaning themed event to promote their new product.

Available beginning mid-April, this new addition to the Reese’s lineup allows fans to make more room for what they love – chocolate or peanut butter. The Hershey company pleased both chocolate and peanut butter fans by creating Chocolate Lovers Cups and Peanut Butter Lovers Cups.  

“For years, we’ve heard people debate their favourite part of a Reese’s Cup.  Is it the chocolate or is it the peanut butter?” said Natalie Perera, Reese’s Brand in a press release. “So, we decided to settle the score and make both sides happy by giving them what they want - Reese’sChocolate Lovers and Reese’s Peanut Butter Lovers. As if we’d actually choose!”

To kick off the limited-time-only launch of Reese’s Lovers, the company is giving fans a first taste of the respective cups at the Reese’s Swap Shop.

At the Swap Shop, fans will first have to decide if they are a Peanut Butter Lover or Chocolate Lover, then they can swap something for an early taste of the selected Reese’s Lovers Cups.

The exchange site is open for two days only: Tuesday, March 26 from 12pm to 6pm ET and Wednesday, March 27 from 10am to 6pm ET, at 321 Canal Street in New York City.  Fans can bring in anything they want to exchange, from an old toaster to their original roller skates, or even their last Participaction badge in exchange for the early taste of the new confection.

As a reward for cleaning out their closets, these lucky fans will receive an exclusive first taste of Reese’s Lovers Cups, which aren’t available nationwide until mid-April.

Hershey’s company reports that over 10,000 new, limited-time-only Lovers Cups will be handed out, while supplies last.

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