Paytronix partners with Koupon Media
Koupon Media, the mobile offer platform and promotion network in small format retail and Paytronix, a provider of reward program solutions have teamed up to unlock the $182 billon in CPG products in convenience stores (c-stores.)
C-store retailers that use Paytronix technology can enhance their rewards programs by leveraging Koupon’s mobile offer capabilities and by incorporating its database of CPG-funded offers.
“Adding Koupon’s CPG mobile offers to the marketing mix presents an incredible opportunity for retailers to attract new shoppers and convert them to lifelong engagement,” said Joel Fontenot Executive Chairman of Koupon in a press release. “We are excited to work with the Paytronix team as they bring proven customer engagement and loyalty solutions to the industry. Through the partnership, retailers have yet another mechanism to acquire new shoppers and boost repeat visits.”
While Paytronix has helped c-store brands retain and grow customer ranks, Koupon’s offer platform technology claims to boost acquisition by delivering personalized, redeemable offers to customers outside the loyalty program through paid media, social media, SMS, and digital signage. Brands can now connect the sales funnel between acquisition and retention marketing enabling them to find more customers and keep them over a longer period – thereby increasing customer lifetime value.
“Paytronix continues to find new ways to expand its relationships within the retailers’ tech ecosystem, making it easier for marketers to discover new ways to drive transactions,” said Michelle Tempesta, Head of Marketing for Paytronix. “Koupon Media’s expertise to provide access to CPG funded programs will benefit C-store brands that leverage individual customer data to deliver relevant, compelling and profitable offers.”
“Given the intense level of competition in the C-store space, marketers need to focus on understanding their customer – where are they coming from? what are they buying? what compels a visit to the pump and a visit to the store? – that insight includes bringing an unknown person to a known person” says Fontenot. “Connecting Koupon with Paytronix is a step toward solving that challenge for retailers.”
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