SodaStream bought by cola giant
The popular countertop device that carbonates water and creates generic soft drinks with its line of syrups has been acquired by a popular cola company.
PepsiCo acquired SodaStream International Ltd. in a bid to enter the household beverage market and offer better-for-you drinks. SodaStream markets itself as a sustainable and sometimes healthier option to soft drinks, as its primary product is sparkling water.
The cola company has launched lines of sugar-reduced and sugarless soft drinks and energy drinks and had been looking for an opportunity to expand its water portfolio. SodaStream’s personalized beverages appear to match the company’s goal to appeal to more health-conscious consumers.
"PepsiCo and SodaStream are an inspired match," said PepsiCo Chairman and CEO Indra Nooyi in a press release. "Daniel and his leadership team have built an extraordinary company that is offering consumers the ability to make great-tasting beverages while reducing the amount of waste generated. That focus is well-aligned with Performance with Purpose, our philosophy of making more nutritious products while limiting our environmental footprint. Together, we can advance our shared vision of a healthier, more sustainable planet."
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