They laid a finger on the Butterfinger!
Ferrara had inherited Nestlē’s line of candy and chocolate bars when they bought their struggling candy brands in 2018. Now, the U.S. candy company will change the look and flavour of some iconic candies since the acquisition.
Struggling candy brands such as Butterfinger, Nestlé Crunch bars, SweeTarts, BabyRuth, Snocaps, Risinets and Nerds will make a rebranding launch scheduled for 2019. The company sought to improve their Butterfinger recipe, but also offer better packaging in order to lure in a new market.
Ferrara reassures those who recall the company’s slogan, “Nobody better lay a finger on my Butterfinger:” Though the candy conglomerate did dare lay a finger on the once popular brand, the ingredients will still include crunchy peanut butter coated in a “chocolaty” shell.
Among other improvements cited to change the bar, the peanut roasting process was upgraded to provide a stronger peanut flavour to the bar, and the company has removed all artificial preservatives.
HostMilano 2019: 1500 buyers from 80 different countriesFrom the boom in starred hotel restaurants to confectioner's shops…
NAMA announces signature events for next 4 yearsNAMA announced dates for its annual signature events through April…
Chomptown: "good-for-you cookies don't have to taste bad"Launching at the Winter Fancy Food Show this January, Chomptown…
World Coffee Roasting Championship at RiminiItalian coffee brand, Imperator Coffee will attend the World Coffee…